Media Buying Specialist

KnowledgeCity’s mission is to bring affordable, quality education to a global audience through employee training solutions, delivered via our convenient and accessible Learning Management System. In doing so, we help organizations streamline their business efforts and provide more efficient training for their employees.

We are currently looking for a highly experienced Media Buying Specialist to join our team. This is a full-time, remote position.

Responsibilities:

• Conduct market research, analyze demographics and media usage, and plan advertising campaigns
• Work with other departments to align campaign strategies and goals across the organization
• Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience
• Conduct in-depth keyword and website research, ad grouping, and audience targeting
• Coordinate and oversee teams and manage the production of digital and advertising materials
• Proofread advertising materials before launching campaigns
• Manage the marketing campaigns across multiple channels, including search, social media, email marketing, and mobile platforms
• Optimize media spending, making real-time adjustments to ads, targeting, bidding, and ROI metrics on buying platforms across multiple territories
• Negotiate the best price, quality, and placement of advertisements
• Monitor purchased media to ensure advertisements appear as planned, and review billing accounts to ensure accuracy
• Analyze campaign performance and develop weekly and monthly reports, highlighting opportunities to optimize, test, and grow the campaigns

Required Experience and Skills:

• 5+ years professional experience, with a proven track record in media buying
• Excellent written communication and presentation skills
• Strong analytical skills and enthusiasm for data-driven marketing
• Basic understanding of Adobe Creative Cloud (Photoshop, Illustrator, and InDesign)

Application Process

Applications will be reviewed as they are submitted. Please allow up to two weeks to receive a response.

KnowledgeCity is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. KnowledgeCity makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Job Type: Full-time

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 5 years (Required)
• Media buying: 5 years (Required)

Work Location: Remote